Put Yourself on Your Visitors’ Travel Planning Maps!

Every leisure enterprise or tourism organization should put itself in the driver’s seat to help steer (bad pun intended) visitors their way. Simply stated: put yourself on the map. Take the wheel to make sure your business or agency is listed, listed properly and a map marker plotted in the correct location on all the …

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Colorful Umbrellas - Umbrella Organizations

Does Your Festival or Event Need Its Own Website?

There are two different thoughts on this subject and they vary depending on the brand name recognition or reputation of a festival or event AND on the traffic going to the event organizer’s parent or umbrella – website. The ultimate options are: A stand alone website for a festival or event that is put on …

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Keyboard with handicap key in red

Is Your Website Accessible?

Lawsuits by professional plaintiffs for noncompliant ADA websites drive me crazy. Fair treatment for the visually impaired and the wheelchair disabled does, too. Note: I am not a lawyer nor am I providing legal counsel or advice. I’m a tourism marketer … and I’m a proponent of being inclusive. The American Disabilities Act1 (ADA) specifies how …

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Staying Ahead of Online Reviews

Keeping up with online reviews can leave any business owner or tourism marketer feeling stressed. While we can’t always control what’s posted online, we can at least be in a position to be aware they exist. Then we can decide whether or not to react. Review sites allow any organization to easily claim their listing and …

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Responsive Design Websites - Seconds Count

Seconds Count with Mobile Responsiveness

Go ahead. Take out your smartphone and see how long it takes for your company’s website to open. According to Google, as page load time increases so does a website’s bounce rate. When it takes from one to 10 seconds for a page to open, the probability of a mobile website visitor bouncing away increases …

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Build Customer Engagement with Live Chat

Let’s Chat About Customer Engagement

It’s safe to say that the longer someone stays engaged with you or your website, the greater likelihood you have of them becoming a customer – purchasing your product or service – or having a satisfactory experience. It’s no different than watching a company’s video whether promotional, how-to instructions or client testimonials. Drawing someone into …

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Digital Video Camera and Green Screen

The Basics of Taking Good Video

If you’re looking to use video online, follow these two simple rules: #1 > Shoot the video horizontally, not vertically. Think about the end user and the screen where it will be viewed. A television, computer monitor, movie theater screen and YouTube are all horizontal. Note that less post-production time is needed when a video …

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Website Error Message

Is Your Website Live and Functioning?

It’s a small thing but we believe it’s important to check to see if your website is live every day. After all, it is your front door to the world. We’re also a huge fan of bad links or link checking reports. Without this notification, it’s nearly impossible to make sure all links site-wide are functioning …

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General Data Protection Regulation Explained

What’s All the Fuss About GDRP?

The European Union’s General Data Protection Regulation will go into effect on May 24, 2018. If you have had or anticipate having customers from any of the member countries of the EU, you will need to protect their data and privacy. Approved in April 2016, businesses have had more than two years to prepare or …

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Privacy Policy Updates Tied to GDPR

Example of a Privacy Policy for GDPR

Note:  Below please find a sample privacy policy that incorporates content required to address the European Union’s (UE) General Data Protection Regulation (GDPR). This page explains the privacy practices for this website – [insert web address]. What Personal Data We Collect and Why We Collect It In order to provide services and support, we collect …

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