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Put Yourself on Your Visitors’ Travel Planning Maps!

Every leisure enterprise or tourism organization should put itself in the driver’s seat to help steer (bad pun intended) visitors their way. Simply stated: put yourself on the map. Take the wheel to make sure your business or agency is listed, listed properly and a map marker plotted in the correct location on all the …

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Colorful Umbrellas - Umbrella Organizations

Does Your Festival or Event Need Its Own Website?

There are two different thoughts on this subject and they vary depending on the brand name recognition or reputation of a festival or event AND on the traffic going to the event organizer’s parent or umbrella – website. The ultimate options are: A stand alone website for a festival or event that is put on …

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Staying Ahead of Online Reviews

Keeping up with online reviews can leave any business owner or tourism marketer feeling stressed. While we can’t always control what’s posted online, we can at least be in a position to be aware they exist. Then we can decide whether or not to react. Review sites allow any organization to easily claim their listing and …

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