Staying in touch with your customers is key to them remembering you. These touch points are ready reminders to return, share the latest news and gossip, too. Set yourself up for success by collection emails and using tools that allows you to connect with potential customers.
Content marketing, an outbound effort, is an effective means to develop and grow relationships with your target audience(s). Fresh blog content is one more way to share your story. Like a tradeshow promo item, it is designed to create a connection.
Regularly updated content also signals that your blog or website is engaged, helping to drive your site higher in search results