Lighthouse Website Creation and Development

it’s more than a website

It’s an Integrated Effort to Drive Quality Visitors

Because we believe it’s all about the experience, we know that your website plays a pivotal role in connecting with a visitor during the research, planning and booking/reservation stages.

While your website is central to their engagement, an integrated marketing effort is designed to drive quality traffic to the website, to continue to engage with them afterwards, to convert them into customers and to establish a relationship that will result in them shouting from the social media mountaintops.

A thoughtful, intentional integrated marketing campaign results in the sum being greater than the parts (detailed below).

engaging

Website Creation + Development

This portal is your front door – an inviting place to engage visitors, gather information and tease them to experience the real thing. Creating a dynamic websites with compelling content is what we do. Our goal is to drive more visitors – your target markets – to you.

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refreshing

Content Management

Accurate, easy-to-update website content puts you in the driver’s seat and we’ll be happy to help you learn how to drive. We know the tourism industry inside-out and build websites to handle your unique needs.

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maintaining

Care + Maintenance

As your primary marketing and communications tool, we’ll oversee your website’s maintenance as well as make sure safety and security measures are in place. We strive to provide you peace of mind.

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sharing

Email Marketing

Our marketing tools allow you to regularly engage with your customers and to create long-lasting relationships. Plus we will make it easy for your guests to share their experiences with their followers and friends.

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growing

Content Marketing

We strive to engage influencers who can reach your target markets. With each new connection, awareness is created. It’s the start of new and amazing relationships.

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targeting

Search Engine Marketing (SEM)

Highly targeted ads are one of the things we employ to improve the quality of visitors to your website. From here, we’ll let your website take over and begin your customer’s experience.

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connecting

Social Media Marketing

We can show you how to use social media to create engagement. Looking to raise your social authority and improve the quality of your followers? Allow us to share our secrets.

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monitoring

Online Presence

We go to where your customers are to analyze your online presence, update data and show you how to respond and provide feedback. Ignoring things won’t make them go away.

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analyzing

Website/Email/PPC/Social

To know if our efforts in digital marketing are working, we analyze the results and then make changes to improve performance if needed. Among other statistics, we review your website data from a consumer and operations standpoint, your eBlasts connections and search engine marketing campaigns.