Festivals & Events

As the author of two books on festival and event management*, our principal Lynn Fuhler works with and speaks to event organizers, associations whose members are involved with events – restaurants, attractions, downtowns, craft breweries and wineries – and convention and visitor bureaus.

Festivals and events are a great way to generate awareness of your community, sponsors and vendors, fill hotel rooms and positively impact the local economy. We’re here to help. Below is a list of topics we can address.

First-time event organizers

  • Why Festivals and Events Are Such a Big Deal
  • What’s Involved in Starting a New Event
  • Avoid Common Event Problems and Pitfalls
  • How Mother Nature Impacts Events - “Weather” You Know It or Not
  • How to Solicit Sponsors and What to Do With Them Once You Have Them
  • How to Use Social Media Before, During and After Your Event
  • How to Find Great Volunteers

Event organizers looking to draw visitors

  • Together, DMOs and Event Planners Can Help Boost Attendance
  • Why Visitors Seek Event Calendars Chock Full of Activities
  • Knowing Your Event’s Economic Impact Can Add Credibility
  • Are You Prepared to Handle Groups?
  • How to Stretch Your Ad Dollars by Getting Others to Promote Your Event for You
  • How to Grow Your Audience to Include Visitors from Outside Your Area

* “Secrets to Successful Events: How to Organize, Promote and Manage Exceptional Events and Festivals” and “Secrets to Successful Events Resource Guide:  42+ Easy-to-Use Forms and Tools to Save You Time and Money”