and wanted to talk to someone about making a donation.
Here’s how this story got started. I was having a conversation with a colleague who does public relations (PR) for a destination. He was lamenting how difficult it is to get some nonprofit marketing managers to return an email or a phone call.
He wasn’t trying to sell them anything. He was trying to give them something for free – publicity. All he needed was a photograph and in this case also a few lines of text, a paragraph at most.
While it was during the 4th of July holiday week, it sure seemed odd that no one was willing or able to answer the phone, check emails or respond with an out-of-office message.
Lessons to be learned here:
- Always make sure you have an auto-reply email message set up with a go-to person (make sure they are actually going to be in the office first). Update your voicemail message to reflect the same.
- Always have a few images in your media library at the ready to meet these kinds of requests.
- Always have a backgrounder on hand with the basic facts about your organization.
- Always maintain an updated set of 25-50-100 word listings.
- Always give someone the responsibility and authority to respond in your absence.
- Best case, have an online self-service media library accessible to PR types. Worried about who’s inquiring? Set up a form to allow entry.
Now it’s time to circle back to this blog post’s headline. It’s sad that you sometimes need to dangle money in front of people in order for them to do something so basic as respond to a call or an email.
Want to bet that same nonprofit’s Gifts & Donors Department would have replied.
If you’re looking for assistance in establishing an online media library, a basket of PR tools or communications policies and procedures to assist your tourism-based business or organization, please contact us to learn how we can help.