It’s safe to say that the longer someone stays engaged with you or your website, the greater likelihood you have of them becoming a customer – purchasing your product or service – or having a satisfactory experience.
It’s no different than watching a company’s video whether promotional, how-to instructions or client testimonials. Drawing someone into the experience like participating in a beer, food or wine tasting are other examples. … just let them have a sip or a taste and they’ll see.
Live chat is no different. Obviously those who use live chat will extend a visitor’s time on your website as a result of the feature. Google Analytics can also be set to statistically prove how chatters and non-chatters spend their time.
Info seeks and buyers are driven by “gotta-have-it, need-it-now” mentality. Live chat adds a new dimension when set up. It allows for more back and forth between you and a potential customer. Contact Us forms and emails can still serve as the back-up form of communication when chat is offline.
More and more of our Flying Compass website customers seek to grow customer engagement and are asking that a chat feature be integrated into their websites. To learn more about our website design and other services, click here.