We inspire people to travel
... to explore new places
... to rediscover destinations
Destination Product Development + ManagementTourism Marketing
Vacations, weekends and leisure time
... it's all about the experience
We believe it’s important to capture your essence, plus
Increase Awareness of your Destination, Bookings + Number of Visitors + Revenue/Profits
Discover how we can help you make your destination’s experience unforgettable.
Our Lane - Travel + Leisure
Destinations + CVBs
Attractions + Activities
Designed for Growth
Our ultimate goal - to increase awareness of your destination, guest room and attraction bookings, number of quality visitors and revenue/profits.
- People inspired to travel to your destination
- Helpful, useful visitor-friendly Information
- All encompassing, realistic visitor experiences
- Strong, impactful content that sells
- Target-market specific communication
- More positive online reviews and enhanced social proof
- Growth in social sharing by visitors
- Ability for staff to take the wheel after implementation
- Destination Development and Management
- Destination Marketing Audits
- Brand Experience and Messaging
- Integrated Websites with Content Management Systems (CMS) and Customer Relationship Management (CRM)
- Digital Marketing Services – Email Marketing + More
- Video Post Production
We work with destinations in various ways. They all begin with a discovery process.
Here, we get to know you, your staff and what makes your destination unique.
This approach encompasses numerous insights and perspectives.
For us discovery is a learning process. Sometimes our clients discover things, too.
Experience is everything
We know that your personal experience as we work together is just an important ... just ask our clients.
How do you describe a hospitality marketing firm that just gets it? … that asks the right questions at the right time … that makes sure that their client looks good at every turn … that can develop a brand’s personality that can be adapted across the board … that understands production and technology … that is the ray of sunshine at the end of a long day and says ‘no problem’ when you have a great opportunity with a short deadline … that’s Flying Compass.
The phrase the whole package refers to Flying Compass. Our CVB initially brought them in to keep a department afloat while we took a closer look at this area’s role within our organization. Because of their destination marketing background, their insights and recommendations gave us exactly what we needed. We extended their contract allowing them to implement their proposal. It’s rare to find a creative team that comes to the table with this type of comprehension from day one.
The Clearwater Regional Chamber of Commerce’s relationship with Flying Compass spanned over 22 years. Flying Compass gave us creative control and stepped up Clearwater’s visibility among Florida beaches resulting in multiple awards over the years, most recently Clearwater Beach being named TripAdvisor’s #1 Beach in America. Flying Compass is unique in that they understand how membership organizations in general, and the hospitality industry in particular, operates. If I hadn’t retired, I have no doubt that I would’ve been working with Flying Compass still. They are that good.
At the Twin City Quarter, we positioned ourselves as a downtown destination within the city. Flying Compass fully understood how to sell us with our two brand hotels, restaurants, spa and salon, meeting facilities and convention center as well as downtown restaurants and nearby attractions. With all the various partners and relationships involved, I never had to worry about Flying Compass. They understood how it all fit together and were always in our corner looking out for us as well as the overall destination.