Digital Marketing + Design Services
We work to propel organizations forward, navigate sticky situations, and transform our clients in unimagined ways. If you’re not advancing your organization’s mission or feeling stuck, scattered, or frustrated by all the acronyms, buzz words, and tech-talk, we can help.
- We are problem solvers.
- We feel at home in uncomfortable situations.
- We question the status quo to find the root cause.
- We distill what appears to be complicated into understandable bite-sized pieces.
- We translate gobbledegook into words that make sense.
- We find joy in helping others.
- We give honest feedback and share keen observations.
We would truly enjoy helping you with your website development and marketing if our services match your needs. Let’s have a conversation.
Website Design + Development
Your website should be the hub of all your marketing efforts – your most powerful communications tool. It should be an inviting place to engage visitors, provide information and tease them to experience your products, services and activities.
- Creating dynamic responsive-designed websites with compelling content is what we do.
- A well-optimized, accessible website is the foundation of each site’s architecture.
- Consumers use various devices when researching, making buying decisions and taking action; we develop sites to meet those needs.
- More importantly, we’ll be around long after the site goes live to help and answer questions.
Content Management
Easy-to-update website content puts you in the driver’s seat. We’ll be happy to help you or share with you how to drive. We understand the ins and outs and build websites for our client’s unique needs. We can also assist you in working smarter, not harder.
- We’ll work closely with you to develop a site that enables your staff to make timely changes cost-effectively.
- Built-in features can include online calendars, blogs, directory listings, affiliate programs, check availability, reservations, automated notifications and content approval by a gatekeeper.
- To help you, we offer training packages and can assist with more complicated updates if needed.
Marketing Tools
To support your organization’s brand identity and mission, we develop complementary digital materials to help educate and inform your customers, members, wholesalers, retailers and niche markets. All are designed to help them take action.
- Digital Flyers
- eBrochures
- Social media profiles and ads
- Tradeshow
- eBlasts
Dynamic Images & Videos
Our experience-focused websites feature compelling photography and video. To sell effectively, your website needs strong, dynamic, striking imagery. Professional photography is worth every penny you invest. We’d be happy to look at candidate portfolios and assess their work based on your needs.
Mediocre photos can do more harm than good. When a stellar service or product is showcased in a lousy image, that visual can change a buyer’s perception. Weather or environmental conditions can impact a photo or video shoot. The answer is often expert photo retouching versus the cost of a reshoot.
- When something’s not quite right, but you can’t put your finger on why, send us the image. Our experts will be able to explain what’s off and what’s involved to fix it.
- Some photography requires a little magic – removing people or unwanted objects like power lines, enhancing or trimming landscapes, bluing up water, digitally repairing elements and replacing the sky and clouds. Call us.
- Our photo retouchers can adjust when the focal point is off, the lighting is in the wrong place, or a hot spot exists.
- Videos are “it,” and for good reason. Look no further than the most popular social media platforms.
- We’re an excellent resource for your marketing toolbox to amend video footage.
- Change the length and format and speak to your target market’s needs.
- Add an intro, captions, music without copyright restrictions, a voiceover, a logo and a call-to-action.
- Adjust video footage to upload to social media channels like YouTube, Facebook or Instagram.
Email Marketing
Staying in touch with your customers is critical to them remembering you. These touch points are reminders to return, consider another purchase, and share the latest news and gossip. Set yourself up for success by collecting emails. Our marketing tools allow you to engage with your customers regularly and create long-lasting relationships. We’re happy to help you set up or have packages that handle everything from eNews topics to deployment and reports.
- We know the right way to collect emails is the first step to establishing a relationship.
- Use our matrix to match your needs to the correct email marketing tools.
- Allow us to create an eBlast template that matches or complements your brand identity.
- Preparing the content and sending the eNewsletter is half the work.
- Analyze reports to see what stories garnered the most interest and other data.
Integrated Marketing
Our goal when building a website is to draw more quality users – your target markets – to you. We do this through an integrated effort. While your website is central to their engagement, a thoughtfully integrated marketing campaign should be designed to be greater than the parts.
- Drive organic quality traffic to the website.
- Convert visitors into customers.
- Establish relationships that will result in your guests shouting from the social media mountaintops and leaving positive reviews.
- Feature multi-generational tools that each speak to their respective target audience.
- Continue to engage with them afterward.
- Organize or sponsor community activities and events.
Care + Maintenance
Nothing stays the same, and that holds for websites. The “wiring” allowing simple site updates needs regular attention to ensure all plug-ins are working correctly and not in conflict. With our TLC care and maintenance packages, we strive to provide you peace of mind.
We’ll oversee your primary marketing and communications tool to make sure everything runs smoothly:
- Safety, security measures and uptime are monitored
- Performance is optimized
- Routine backups are scheduled
- Tech questions are answered
- Helpful support is available.
Special Projects + Customer Engagement
Marketing and Event Consultation
Our principal Lynn Fuhler is proven in her field of marketing, as an author on festival and event management and nonprofits. The working title of her upcoming book is “85 Dumb Things Nonprofits and Management Do and How to Avoid their Mistakes.” Allow her to guide a thoughtful approach to your special project.
- Review your organization’s online presence or analyze and identify key locations to target.
- Research, establish and roll out authentic customer engagement opportunities from initial point. of contact, ultimately converting to a relationship and a sale.
- Design new experiences, programs or blog post schedules.
- Initiate a comprehensive review of all marketing tools or recommend essential ones.
- Identify and engage key entities capable of positively impacting your success.
- Create a custom webinar to help you organize, promote and manage your event.
- Maximize customer, visitor and member engagement opportunities.
- Communicate with the right message and volume of content at the optimum frequency
- Better understand your customers and their needs.
- Align marketing efforts and enhance your reputation
- Improve your customer’s experience and your bottom line.
- Technical expertise related to website design and development.
- Allow us to research and submit grant writing proposals.
Once the project we develop is approved, we’ll advance it through the various phases to bring it to fruition. An authorized staff member is needed to answer questions and assist.
Special Projects
Customer Engagement
- Develop authentic customer engagement opportunities … transform a relationship into a sale.
- Communicate with the right message and volume of content at the optimum frequency.
- Review and analyze your organization’s online presence; identify critical locations to target.
- Develop eNews and blog post schedules and potential topics.
- Right-size your customer, visitor and member engagement opportunities.
- Learn how to handle online reviews effectively.
Marketing
- Design new experience programs to keep your offerings fresh.
- Identify and engage key entities capable of positively impacting your success.
- Better understand your customers and how to speak to them and their unique needs.
- Initiate a comprehensive review of your marketing tools; define essential ones and eliminate others.
- Align marketing efforts and enhance your reputation.
- Best practices in cataloging your image library.
Festival + Events
- Create a custom webinar to help you organize, promote and manage your event.
- Improve your customer’s experience and your bottom line.
- Learn what you can do to make your event website accessible.
- Discover how cross-communication is critical to an event’s success.
- Now that you’ve secured sponsors, what do you do with them?
Consulting
- Gain a fuller understanding of a destination’s assets or tourism product.
- Review a sales approach; repackage if necessary.
- Use awards, review sites and social media as vehicles to drive or promote the business or address customer comments.
- Tap into our technical expertise related to website design and development – plugins, page builders, etc.
- Discover critical items to incorporate in your website security … why all hosting is not the same.
- Create the most effective blog posts using on-page SEO.
Once the project we develop is approved, we’ll advance it through the various phases to bring it to fruition. An authorized staff member is needed to answer questions and assist.