What We Do

As tourism consultants, we specialize in findings solutions for Destination Marketing Organizations, Destination Management Organizations, Convention and Visitors Bureaus, Chambers of Commerce, (DMOs/CVBs), specifically destination marketing and destination management solutions.

We can readily serve as your resource for:

  • Developing tourism products
  • Evaluating programs
  • Drafting, analyzing, narrowing proposals
  • Assessing organizational needs and challenges
  • Recommending improvements and efficiencies
  • Creating or reframing user-centric experiences 
  • Presenting tourism workshops, seminars and webinars on timely topics

Because we know … it’s all about the experience, we can help drive more awareness, quality traffic, bookings and revenue to your destination.

Within the DMO/CVB and the local hospitality industry, we recognize the underpinnings and SOLID infrastructure are key to any successful effort.

We aren’t a general advertising or marketing agency or even a graphic design firm. We specialize in user experience-centric destination marketing solutions for DMOs/CVBs. We inspire people to travel and to … enjoy the fun things in life!™ Specifically enticing people to …

  • Visit destinations and attractions
  • Participate in leisure and outdoor recreational activities
  • Take sightseeing tours and cruises
  • Enjoy local foods, drinks, craft beers, spirits and now legitimate moonshine
  • Attend festivals and events
  • Stay in hotels, inns and resorts

That single focus is what we do.

Because we know … it’s all about the experience, we can drive more awareness, quality traffic, bookings and revenue to your destination.

Simply stated, we’re the travel and leisure experts.

Our Services

Designed specifically for DMOs / CVBs and the Travel, Tourism and Hospitality Industry


  • Maximize visitor engagement opportunities. 
  • Enhance your industry’s online presence including review sites.
  • Coach community festival and event planners on best practices for success.


  • Explore untapped markets, infrastructure requirements and income potential.
  • Develop and grow multi-generational outreach programs.
  • Convey and deliver a realistic visitor experience.

Budget & Deadlines

  • Hone bids resulting in budget-relevant proposals. Review submissions and fine print, e.g., websites and visitor guides.
  • Benchmark or gate keep projects from start-to-finish.
  • Provide a devil’s advocate perspective on agreements / projects.


  • Protect your intellectual property.
  • Assess organizational and departmental challenges.
  • Research efficiency opportunities
  • Critique organization bylaws and policy and procedures.

Destination marketing audits

We conduct a thorough discovery process to determine where your destination stands. What’s involved …

  • Meeting with key stakeholders to identify opportunities, current hurdles, market segments and perceived competition
  • A comprehensive review of marketing tools on/offline
  • Identify key touch points including those needing attention
  • Offer recommendations to gain new and more quality visitors

Tourism workshops + seminars

As the tourism expert, we are available to bring to you and industry members a variety of workshops and seminars. Topics can include:

  • The #1 Google search for a destination and what it means to you
  • What it takes to put your destination on the map
  • How to stay ahead of online reviews
  • Why a mobile responsive website is so critical to your survival
  • Effective online event calendars can make you or break you

Website design + development

We design user experience-based websites, niche sites and landing pages to drive more business. We can integrate these features …

  • Hotel, attraction and tour bookings
  • Restaurant reservations
  • Calendar of events and activities
  • Festival and event ticketing
  • Shopping carts and gift cards

Brand experience + messaging

Through discovery and research, we capture what makes your destination special. We strive to …

  • Convey your essence, character or personality
  • Layer your brand and messaging into your marketing efforts
  • Reach your audiences where they hang out 
  • Incorporate dynamic, compelling content and imagery
  • Drive bookings, attendance, sales, revenue and profits

Email marketing

Get connected and stay connected. Let us help …

  • Email collection mechanisms
  • Maintain continuity – a consistent brand experience
  • Build-in ways to promote customer engagement, social sharing, tracking and reporting
  • Develop a master deployment schedule with defined content
  • Manage all or a portion of this process

Online presence - review sites

Engage happy customers and respond to discontented ones shows you care. Allow us to …

  • Audit and analyze your online presence
  • Make recommendations to enhance and improve engagement
  • Introduce monitoring mechanisms
  • Demonstrate ways to influence your social authority 
  • Share review site secrets and then hand off for implementation

Content marketing

Designed to drive website visitation and written to create a connection and engagement. This is how …

  • Concisely written and targeted to a specific audience
  • Visually appealing to capture interest
  • Focused on driving quality results – growth in website traffic
  • A valuable third-party endorsement

Public relations

Develop new and traditional media programs and content to meet the needs of each. Here’s how:

  • Our focus – destinations and their unique assets and attributes
  • Provide accessible materials when needed in a timely manner
  • FAM trip and media mission coordination
  • Develop influencer marketing and campaigns
  • Offer media training

Social media marketing

A necessary evil we hear again and again. We can provide valuable insights so you can be most effective. We can …

  • Audit and analyze your social media presence and effectiveness
  • Provide in-depth direction on how to manage internally
  • Or takeover day-to-day management of accounts
  • Use our social media tools to grow engagement, likes and followers, plus monthly reports
  • Improve your social authority

Festival + event coaching

Looking to create or participate in a festival? Learn the questions to ask before, during and after, like …

  • How to develop sponsorship packages and communication
  • What to look for when booking talent
  • Details – from trash to security to parking and more
  • Automate key processes – online ticketing, email marketing, volunteers, media

Photo retouching

Turn a good website into a great one with dynamic imagery. We can …

  • Transform so-so photos into WOW images
  • Help you discover the secrets to photo shoots
  • Offer tutorials on how to shoot photos for social media
  • Assist in creating a media library for publicity purposes
  • Provide guidance in digital and copyrights and cataloging images

Video post production

Videos are one of the biggest ways to improve visitor engagement and SEO. Ask about our …

  • Post production services – editing, color balancing, sound tracks, intros, outros, adapting to various formats and more
  • Transforming raw video footage into bite-size sales tools
  • Creating videos for various distribution channels
  • Tutorials explaining how to shoot video for social media
Scroll to Top

By continuing to use this website, you consent to the use of cookies in accordance with our Privacy Policy.

Receive the latest tips and insights
from Flying Compass