U.S. & Canada
Case Study | Black Folks Camp Too
Sales Tools, Online Presence + Marketing Consultant
The president and owner, a powerful and charismatic speaker, launched his for-profit company at the hugely popular Outdoor Economy Conference held in Northwest North Carolina just before the onset of the pandemic. To help him reach his target market, we worked closely with the president to secure background and content to help him update his LinkedIn profile. The effort was made so he could better connect with potential influencers for speaking opportunities.
In the process, it was discovered that the president lacked a speaker one-sheet. A concise one-page flyer that captured his essence, speaker topics, background and brand identity was created.
Like a true salesman, the president recognizes the value of a leave-behind for his company’s potential clients. He has since garnered multiple speaking engagements, has participated in webinars, and he and his company have been the subject of news articles and feature stories. A door that we stuck our toe in during a statewide tourism conference grew into a partnership with a state park system that encourages Black folks to camp too.
Additionally, we continue to make recommendations regarding updates to the company website and potential blog topics and diversity influencers. We have identified key players within the tourism and outdoor industries through outreach methods. We continue to provide insights and encouragement. As his company’s non-profit organization is established, we anticipate assisting in its development.
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