If you’re looking to use video online, follow these two simple rules:
#1 > Shoot the video horizontally, not vertically. Think about the end user and the screen where it will be viewed. A television, computer monitor, movie theater screen and YouTube are all horizontal. Note that less post-production time is needed when a video is shot horizontally.
If you shoot vertically because you are interviewing someone, trying to do a close-up and/or attempting to avoid what’s in the background – it will create more work at the post-production phase. It will require someone to take additional time to add new background once in the “studio.”
For a vertical video to view full frame, it will only occupy one-third of the screen leaving the balance unused. Why not take advantage of all the space available? Shoot horizontally!
SIDE BAR: The vast majority of still photography used in tourism marketing is also shot horizontally. Think landscape and scenery photos, hotel rooms, etc.
#2 > The rule of thirds is a well-known photography principle that carries over to video. If you look through the lens on many (non-smartphone) cameras, you will see a grid pattern. The grid should be divided into thirds horizontally and vertically giving you nine (9) total squares.
Place your subject matter at any (one or more) of the intersecting points or along a horizontal grid line. Following this rule will create good composition. The subject matter will then draw viewers naturally into the video or photo. It will also help in balancing the overall content and make a more pleasing shot.
At Flying Compass, we offer post production video services to the travel, tourism and hospitality industry. Allow us to re-frame your video message to reach your specific audience with just the right elements including a strong call to action. To learn more, click here.