Staying on Top of Online Reviews

Keeping up with online reviews can leave any business owner or tourism marketer feeling stressed. While we can’t always control what’s posted online, we can at least be in a position to be aware they exist. Then we can decide whether or not to react. Review sites allow any organization to easily claim their listing and …

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Build Customer Engagement with Live Chat

Let’s Chat About Customer Engagement

It’s safe to say that the longer someone stays engaged with you or your website, the greater likelihood you have of them becoming a customer – purchasing your product or service – or having a satisfactory experience. It’s no different than watching a company’s video whether promotional, how-to instructions or client testimonials. Drawing someone into …

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Digital Video Camera and Green Screen

The Basics of Taking Good Video

If you’re looking to use video online, follow these two simple rules: #1 > Shoot the video horizontally, not vertically. Think about the end user and the screen where it will be viewed. A television, computer monitor, movie theater screen and YouTube are all horizontal. Note that less post-production time is needed when a video …

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Privacy Policy Updates Tied to GDPR

Example of a Privacy Policy for GDPR

Note:  Below please find a sample privacy policy that incorporates content required to address the European Union’s (UE) General Data Protection Regulation (GDPR). This page explains the privacy practices for this website – [insert web address]. What Personal Data We Collect and Why We Collect It In order to provide services and support, we collect …

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