The Bell-Shaped Curve  |   The Original Question  |   Breaking Down the Costs  |  Remember and In Conclusion If your website is nothing more than an online brochure, you may be missing the boat. Whether you represent a destination marketing organization - CVB or chamber of commerce - or a tourism business, your end goal should be to move the user to the next step - to go from being a looker to a booker - to convert them to becoming actual visitors or customers.  Your website should facilitate directing users to where they can book a room,…