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A Couple Eating at a Restaurant with Server Wearing a Face Mask and Gloves

How to Create Contactless Menus to Help Local Restaurants During COVID-19

While restaurants can do this themselves, I believe it’s more helpful for a local destination marketing organization (DMO), such as convention and visitors bureaus (CVB), tourism development agency (TDA), chamber of commerce, Main Street program or downtown development agency, to take charge and help members of their community and/or industry or their organization. Restaurants need …

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Keyboard with Handicap Key in Red

Is Your Website Accessible?

Lawsuits by professional plaintiffs for noncompliant ADA websites drive me crazy. Fair treatment for the visually impaired and the wheelchair disabled does, too. Note: I am not a lawyer nor am I providing legal counsel or advice. I’m a tourism marketer … and I’m a proponent of being inclusive. The American Disabilities Act1 (ADA) specifies how …

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Tourism Marketing Drives Visitors and Traffic

Tourism Marketing is Key to Attracting More Fun-Loving Wine Customers and Increasing Sales

It Begins with Tourism Marketing The numbers are pretty astounding: 80 percent of the people that visit North Carolina wineries are tourists Almost 70 percent of the winery customers who indicated the appeal of the winery website was very important to their decision to visit the winery The statistics get even better when you dig …

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Build Customer Engagement with Live Chat

Let’s Chat About Customer Engagement

It’s safe to say that the longer someone stays engaged with you or your website, the greater likelihood you have of them becoming a customer – purchasing your product or service – or having a satisfactory experience. It’s no different than watching a company’s video whether promotional, how-to instructions or client testimonials. Drawing someone into …

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Privacy Policy Updates Tied to GDPR

Example of a Privacy Policy for GDPR

Note:  Below please find a sample privacy policy that incorporates content required to address the European Union’s (UE) General Data Protection Regulation (GDPR). This page explains the privacy practices for this website – [insert web address]. What Personal Data We Collect and Why We Collect It In order to provide services and support, we collect …

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