Websites - Flying Compass

A Couple Eating at a Restaurant with Server Wearing a Face Mask and Gloves

How to Create Contactless Menus to Help Local Restaurants During COVID-19

While restaurants can do this themselves, I believe it’s more helpful for a local destination marketing organization (DMO), such as convention and visitors bureaus (CVB), tourism development agency (TDA), chamber of commerce, Main Street program or downtown development agency, to take charge and help members of their community and/or industry or their organization. Restaurants need …

How to Create Contactless Menus to Help Local Restaurants During COVID-19 Read More »

Restaurants ask, “What’s the Optimum Online Menu We Should Use?”

To answer that question, we need to stand back and take a larger look. The ultimate goal should be that YOUR restaurant website achieves the #1 spot in internet search results. An accurate listing on Google My Business, along with free listings on Yelp and TripAdvisor, are vital, too. If your website’s search engine optimization …

Restaurants ask, “What’s the Optimum Online Menu We Should Use?” Read More »

Put Yourself on Your Visitors’ Travel Planning Maps!

Every travel destination (DMO/CVB), tourism attraction and leisure activity should put itself in the driver’s seat to help steer (bad pun intended) visitors their way. Simply stated: put yourself on the map. Take the wheel to make sure your tourism agency or business is listed, listed properly and a map marker plotted in the correct location …

Put Yourself on Your Visitors’ Travel Planning Maps! Read More »

Does Your Festival Need a Website? Umbrellas in Various Colors

Does Your Festival or Event Need Its Own Website?

There are two different thoughts on this subject and they vary depending on the brand name recognition or reputation of a festival or event AND on the traffic going to the event organizer’s parent or umbrella – website. The ultimate options are: A stand alone website for a festival or event that is put on …

Does Your Festival or Event Need Its Own Website? Read More »

Is Your Website Accessible?

Lawsuits by professional plaintiffs for noncompliant ADA websites drive me crazy. Fair treatment for the visually impaired and the wheelchair disabled does, too. Note: I am not a lawyer nor am I providing legal counsel or advice. I’m a tourism marketer … and I’m a proponent of being inclusive. The American Disabilities Act1 (ADA) specifies how …

Is Your Website Accessible? Read More »

Responsive Design Websites - Seconds Count

Seconds Count with Mobile Responsiveness

Go ahead. Take out your smartphone and see how long it takes for your company’s website to open. According to Google, as page load time increases so does a website’s bounce rate. When it takes from one to 10 seconds for a page to open, the probability of a mobile website visitor bouncing away increases …

Seconds Count with Mobile Responsiveness Read More »

Tourism Marketing Drives Visitors and Traffic

Tourism Marketing is Key to Attracting More Fun-Loving Wine Customers and Increasing Sales

It Begins with Tourism Marketing The numbers are pretty astounding: 80 percent of the people that visit North Carolina wineries are tourists Almost 70 percent of the winery customers who indicated the appeal of the winery website was very important to their decision to visit the winery The statistics get even better when you dig …

Tourism Marketing is Key to Attracting More Fun-Loving Wine Customers and Increasing Sales Read More »

Build Customer Engagement with Live Chat

Let’s Chat About Customer Engagement

It’s safe to say that the longer someone stays engaged with you or your website, the greater likelihood you have of them becoming a customer – purchasing your product or service – or having a satisfactory experience. It’s no different than watching a company’s video whether promotional, how-to instructions or client testimonials. Drawing someone into …

Let’s Chat About Customer Engagement Read More »

General Data Protection Regulation Explained

What’s All the Fuss About GDRP?

The European Union’s General Data Protection Regulation will go into effect on May 24, 2018. If you have had or anticipate having customers from any of the member countries of the EU, you will need to protect their data and privacy. Approved in April 2016, businesses have had more than two years to prepare or …

What’s All the Fuss About GDRP? Read More »

Example of a Privacy Policy for GDPR

Note: Below please find a sample privacy policy that incorporates content required to address the European Union’s (UE) General Data Protection Regulation (GDPR). This page explains the privacy practices for this website – [insert web address]. What Personal Data We Collect and Why We Collect It In order to provide services and support, we collect …

Example of a Privacy Policy for GDPR Read More »