In this post: Contactless menus for restaurants, how to create contactless menus using QR codes, what’s needed, how to implement, why create contactless menus, the importance of safety and cleanliness measures, why customers want this information, why tourism, community and membership organizations should be helping. While restaurants can do this themselves, I believe it’s more helpful …
In this post: Best online menu for restaurants, restaurant goal, search engine optimization, SEO, your restaurant website, location is key, listings on Google My Business, Yelp, TripAdvisor, travel review sites, social media, insights study, travel review website study, Single Platform, questionable sales tactics, distribution channels, your restaurant website. What’s the best online menu for a restaurant? To answer …
In this post: Google Maps: Check Your Local Maps for Accuracy and then work to fix the mapping error. Also update other major map tools: Apple Maps, Bing Maps, HERE Maps, OpenStreetMap, MapBox, MapQuest, WAZE, Rand McNally. Every travel marketing destination (DMO/CVB), tourism attraction and leisure activity should put itself in the driver’s seat to help …
In this post: Website – does your festival or event need its own? We’ll share key considerations for stand-alone events, such as major festival or events versus parent organizations with events, umbrella organizations, SEO, branding, the difference between sub-domains and sub-directories, using social media such as Facebook for your festival or event website. Festival organizers and planners …
Website – Does Your Festival or Event Need Its Own? Read More »
Lawsuits by professional plaintiffs for noncompliant ADA websites drive me crazy. Fair treatment for the visually impaired and the wheelchair disabled does, too. Note: I am not a lawyer nor am I providing legal counsel or advice. I’m a tourism marketer … and a proponent of being inclusive. The American Disabilities Act1 (ADA) specifies how everything …
In this post: we address website speed, website bounce rates, mobile phone website speed, lost revenue, website analytics, image and video compression, image and video optimization, improved search engine optimization (SEO) ranking, load times. Test your website speed on a regular basis. Go ahead. Take out your smartphone and see how long it takes for your …
In this post: Tourism marketing and the role it plays in growing customers and wine sales, the wine experience, the responsive design wine website as a motivational tool to visit, tasting rooms, educational tours, winery facts and figures, visitor profiles. It Begins with Tourism Marketing The numbers are pretty astounding: 80 percent of the people …
In this post: Customer engagement through a website’s online chat feature improves sales and customer satisfaction. Chat is designed to close the sales and meets the needs of those wanting immediate feedback. It’s safe to say that the longer someone stays engaged with you or your website, the greater likelihood you have of converting them …
In this post: we’ll discuss the General Data Protection Regulation (GDPR), data protection and privacy rights in the European Union (EU), how it impacts transactions and marketing, and non-compliance. The General Data Protection Regulation (GDPR) in the European Union (EU) will go into effect on May 24, 2018. If you have had or anticipate having …
In this post: we’ll highlight what personal data we can collect and why, transactional emails, forms, Google Analytics, email, marketing, third party websites, cookies, data we share, how long we store the data, what rights you have over your data, sharing and disclosure, security, privacy policy Note: The GDPR privacy policy example can help users comply with …
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