In this post: Online reviews, websites like Yelp, TripAdvisor and Google My Business. Learn the differences between each site, how notifications work and how to respond, plus we’ll share why Google Pack is important. Online reviews can leave any business owner or tourism marketer feeling stressed. Online reviews showcases comments and responses and are critical …
Online Reviews – It’s Critical to Watch Comments Read More »
In this post: we address website speed, website bounce rates, mobile phone website speed, lost revenue, website analytics, image and video compression, image and video optimization, improved search engine optimization (SEO) ranking, load times. Test your website speed on a regular basis. Go ahead. Take out your smartphone and see how long it takes for your …
In this post: Tourism marketing and the role it plays in growing customers and wine sales, the wine experience, the responsive design wine website as a motivational tool to visit, tasting rooms, educational tours, winery facts and figures, visitor profiles. It Begins with Tourism Marketing The numbers are pretty astounding: 80 percent of the people …
In this post: Customer engagement through a website’s online chat feature improves sales and customer satisfaction. Chat is designed to close the sales and meets the needs of those wanting immediate feedback. It’s safe to say that the longer someone stays engaged with you or your website, the greater likelihood you have of converting them …
In this post: Video basics. Follow 2 simple rules on how to take good video, understanding how to achieve optimum results for the end viewer, especially if for social media and a tourism website, and the rule of thirds as it relates to subject matter. If you’re looking to use video online, follow these 2 basic …
In this post: Website down? Does your website work or function properly? Does your web guy respond in a timely manner AND can he fix it? Does it display well on smartphones, tablets and desktop computers? Does it meet your needs and wants? Does it meet the needs of your customers? It’s a small thing but we …
In this post: we’ll discuss the General Data Protection Regulation (GDPR), data protection and privacy rights in the European Union (EU), how it impacts transactions and marketing, and non-compliance. The General Data Protection Regulation (GDPR) in the European Union (EU) will go into effect on May 24, 2018. If you have had or anticipate having …
In this post: we’ll highlight what personal data we can collect and why, transactional emails, forms, Google Analytics, email, marketing, third party websites, cookies, data we share, how long we store the data, what rights you have over your data, sharing and disclosure, security, privacy policy Note: The GDPR privacy policy example can help users comply with …
In this post: retouching food photos, the challenges in taking photos under less than ideal conditions, photo editing – creating realistic photos, avoid promoting your restaurant or food using poor quality images. Retouching food photos is required to fix photos taken under less than ideal conditions. Take for instance the photo on the left. It …
In this post: Tourism development. Create theme trails for visitors to discover. Entice visitors to stay longer. Grow revenue for the hospitality industry and increase economic impact. Change from being a stopover to a tourist destination. An Excuse to Come and Stay Longer – Themed Trails Tourism development should be designed to draw visitors so …
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