In this post: website – does your festival or event need its own? We’ll share key considerations for stand-alone events, such as major festivals or events versus parent organizations with events, umbrella organizations, SEO, branding, the difference between sub-domains and sub-directories, using social…
Lawsuits by professional plaintiffs for non-compliant ADA websites drive me crazy. Fair treatment for the visually impaired and the wheelchair disabled does, too. Note: I am not a lawyer nor am I providing legal counsel or advice. I’m a tourism…
In this post: online reviews, websites like Yelp, TripAdvisor and Google My Business. Learn the differences between each site, how notifications work and how to respond, plus we’ll share why Google Pack or Google My Business is important. Online reviews…
In this post: we address website speed, website bounce rates, mobile phone website speed, lost revenue, website analytics, image and video compression, image and video optimization, improved search engine optimization (SEO) ranking, load times. Test your website speed on a…
In this post: tourism marketing and the role it plays in growing customers and wine sales, the wine experience, the responsive design wine website as a motivational tool to visit, tasting rooms, educational tours, winery facts and figures, visitor profiles.…
In this post: customer engagement – start now with live chat using a website’s online chat feature, which improves sales and customer satisfaction. Chat is designed to close sales and meet the needs of those wanting immediate feedback. It’s safe…
In this post: video basics, follow 2 simple rules on how to take good video, understanding how to achieve optimum results for the end viewer, especially if for social media and a tourism website, and the rule of thirds as it…
In this post: website down? Does your website work and function properly? Does your web guy respond in a timely manner AND can he fix it? Does it display well on smartphones, tablets and desktop computers? Does it meet your needs and…
In this post: we’ll discuss the General Data Protection Regulation (GDPR), data protection and privacy rights in the European Union (EU), how it impacts transactions and marketing and non-compliance. The General Data Protection Regulation (GDPR) in the European Union (EU)…
In this post: we’ll highlight what personal data can be collected and why, transactional emails, forms, Google Analytics, email, marketing, third party websites, cookies, data we share, how long we store the data, what rights you have over your data,…